Google, FTW!

I just saw this sign on US-101 on my way to work today:

"Sherlock had Watson. You have us." (see for yourself)

The ad was for MSN. It seems clever at first, but what does it actually mean?

"Sherlock Holmes, great fictional detective of the highest mental caliber, has less intelligent foil, side-kick, and narrator of his stories."

Seriously, all Watson did in any of Sir Arthur Conan Doyle's tales was listen to Holmes explain his masterful deduction of the truth from his observations, carry a gun to protect him, and relate the fantastic tales for us, the reader. How does this equate to being a good online service? Especially one that wants to help you search for information and truth?

As a general note, literary and popular culture references are all good and fine in my book, but at least take the time to do some research and know what you're talking about. Had the allusion been: "Watson had Holmes. You have MSN", it might have worked. This also applies to you, Hillary Clinton, Rocky, the heavy under-dog (who's white by the way), loses to Apollo Creed (who's black by the way). So either you're saying you're going to take a moral victory out of this whole ordeal by lasting till the convention while reconciling with Bill, or you have terrible taste in movies (Rocky wins in II, III, IV, and V).